THE SHOPDOSHO STORY
Founder
Meet Fiona
Cashmere is beautiful. But it shouldn't feel out of reach.
I fell in love with cashmere the first time I touched it. That softness. The way it made me feel - confident, cared for, like myself but better.
But then came the price tag. And the next one. And the next.
It felt like luxury was gatekept. Reserved for people with bigger wallets, different lives, someone else's reality.
I couldn't accept that.
So I started asking questions. Why is cashmere so expensive when the fiber itself isn't? I dug deeper and found the answer: middlemen, markups, and a system that profits everyone except the person wearing it.
I decided to change that.
Shop Dosho exists because cashmere shouldn't be a luxury only for special occasions. It should be woven into your everyday life - that softness against your skin, that quiet confidence, that feeling of being wrapped in something that actually cares about you.
Real luxury isn't about the price. It's about how it makes you feel.
And everyone deserves that feeling.
Ethically Sourced
The Origin of True Luxury
That's why we partner with nomadic communities who practice a centuries-old tradition of raising and caring for the goats. Every spring, they carefully hand-comb the soft undercoat, ensuring we collect only the finest, longest fibers. This meticulous, time-honored process is what guarantees the exceptional quality and trusted luxury of every garment we create.
Unparalleled Softness
Why You Deserve to Experience Cashmere
Imagine wrapping yourself in a cloud - that is the sensation of cashmere. You should experience this fiber because it offers an unparalleled combination of luxury and performance that no ordinary material can match.
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What We Offer: Timeless Cashmere You’ll Treasure
At Shop Dosho, we don’t follow trends - we create enduring essentials that embody quiet luxury. Our focus is on timeless design and everyday elegance, crafted from the finest cashmere that feels as good as it looks.
We see ourselves as your quality curator, selecting only the softest, most durable fibres and perfecting each detail - from fit to finish - to ensure your piece lasts season after season.
~ No Guesswork, Just Perfect Fit:
Every jumper, cardigan and scarf is thoughtfully designed for effortless wear and comfort. We’re transparent about our materials, so you know exactly what you’re investing in - pure cashmere that keeps its shape, softness, and beauty.
~ The Dosho Standard:
If it doesn’t meet our standards of comfort, longevity, and elegance, we simply don’t make it.
Our Brand Promise: Transparency & True Quality
At Shop Dosho, we believe luxury should be honest. That’s why we keep our business model simple, transparent, and focused on what truly matters - exceptional quality and lasting value in every piece.
~ Quality First, Always:
We work directly with trusted, high-standard cashmere mills and manufacturers who share our commitment to craftsmanship. Every garment is made to our exacting standards - from fibre selection to final finish - ensuring it feels as soft and beautiful after the tenth wear as it did on the first.
~ Fair Pricing:
By partnering closely with our production experts and maintaining a streamlined supply chain, we avoid unnecessary markups and retail middlemen. You pay for the true value of the cashmere, not inflated margins.
~ Genuine Support:
Our friendly UK-based team is here to help with sizing, care advice, and styling recommendations. Because we believe great service is part of great quality.
~ Hassle-Free Returns:
We offer a 30-day easy return policy. If your item doesn’t fit or you’re not completely in love with it, sending it back is simple and stress-free.
Join Our Journey
We’re a small, dedicated team with a deep passion for quality and craftsmanship - from the moment you discover our collection to the day your cashmere piece arrives at your door.
Thank you for supporting an independent brand that believes in doing things differently - with honesty, care, and a commitment to timeless design over fleeting trends.
Together, we’re building a community that values slow fashion and lasting beauty - one luxuriously soft piece at a time.
Welcome to the Shop Dosho family.
~ With love,
The Shop Dosho Team
Our Smart, Streamlined Operations
At Shop Dosho, we believe our energy should go where it matters most - into design, quality, and craftsmanship. That’s why we partner with GT Ecom B.V. to manage our backend operations.
They handle the complex logistics, secure payments, and order fulfillment, allowing our small team to stay agile and focus entirely on creating beautifully made cashmere pieces you’ll treasure for years to come.
Contact Information
Address: Betuwehaven 8, Nieuwegein, Utrecht, 3433 PV, Netherlands
Email: support@shopdosho.com
Telephone: +31 85 250 2119
Chamber of Commerce Number: 82232393
VAT Number: NL862386780B01
Company Name: GT Ecom B.V.
Store Name: Shop Dosho
Opening Hours
Monday–Friday: 8:00 AM–6:00 PM GMT
Saturday–Sunday: Closed
Public Holidays: Closed